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Concept-to-Reality Field GuideProduct development, by Cydney Mar
Chapter 13 · ContactLast updated:

Next steps: contact Cydney Mar about your product idea

To contact Cydney Mar about the Concept-to-Reality Pathway, use the contact page on cydneymar.com, where you can book a call or reach her directly. The best first step is a conversation about your idea and where you want to sell it.

How do I contact Cydney Mar about my product idea?

Go to her contact page and choose the option that suits you. She welcomes founders with ideas, people with a project to discuss, and potential partner vendors such as mills and factories.

Go to Cydney Mar's contact page

Before you reach out

What to prepare before you contact her

Procedure

Four things to have ready

  1. Your idea in a paragraph

    What it is, who it is for, and the problem it solves.
  2. Where you want to sell

    Retail, TV shopping, direct-to-consumer, or undecided.
  3. Where you are now

    Idea only, sketches, samples, or an existing product to scale.
  4. Your biggest question

    For example tech pack, sample, factory, or pricing.

The call

What happens on a strategy call?

In Cydney Mar's words, the best first step is a conversation: together you find what is holding you back and map clear next steps. She is a good person to talk to if you are sitting on an idea and unsure how to make it real, stuck on a tech pack, sample, factory, or pricing, or simply want an honest, experienced second brain.

On your own

Prefer to start on your own first?

You can download her free Product Development Roadmap, which covers the step-by-step pathway from idea to samples to production and what to avoid at each stage. You can also read about the Concept-to-Reality program or go back to the guide to product development consultants.

Field notes

Common questions

What happens on a strategy call?

A strategy call is a conversation about your idea and how you might work together. Cydney Mar uses it to find what is holding you back and map clear next steps. Bring a short description of the product, who it is for, where you hope to sell it, and what you have done so far. Contact her through cydneymar.com to arrange one.

Read this answer in the full FAQ

Does Cydney Mar offer anything free to start?

Yes. Cydney Mar offers a free workbook called From Idea to Income that helps you score your idea in about five minutes and map a path to launch. She also offers a Product Development Roadmap download on cydneymar.com. CCIB members can book a complimentary 60 minute Concept-to-Reality Strategy Session through her TIB consultations page.

Read this answer in the full FAQ

Do I need a finished design before contacting a product development consultant?

No. Many founders come to Cydney Mar with only an idea, and Product Clarity, the first stage of her pathway, exists to define what you are making and who it is for. A sketch, photos of similar products, or a short description of the problem you want to solve are helpful starting points, but none of them are required.

Read this answer in the full FAQ

Can a new product development consultant help a first-time founder?

Yes. First-time founders are the core audience for a new product development consultant like Cydney Mar. Her program is built for people who have a strong idea but are unsure of the next step, nervous about spending on samples or suppliers, and carrying it all alone. The pathway gives them an order of steps and an experienced person to check their thinking.

Read this answer in the full FAQ
See all 43 product development questions and answers

Next step

Talk to Cydney Mar about your product idea

Tell her what you want to make and where you hope to sell it. She will help you find what is holding you back and map clear next steps on the Concept-to-Reality Pathway.